They fail because they hired the wrong people — and then doubled down.
I know this because I nearly drowned doing it.
For years, I lived inside the brutal reality of finding, hiring, and retaining people who said they wanted to win… but didn’t have the DNA to do it when things got hard.
That pain is why I rebuilt Crazy Smart from the ground up.
This isn’t academic theory.
It’s not AI-generated abstraction.
It’s forged from 20 real case studies — including early failures of companies you’d recognize — and what actually pulled teams back from the brink.
Inside the redesigned Crazy Smart, you’ll see:
• How winning teams are built before performance collapses
• The hiring signals most leaders miss (until it’s too late)
• Practical frameworks that turn “gut feel” into repeatable judgment
• The trust & collaboration patterns that separate average teams from resilient ones
If you’ve ever wondered why smart leaders still build broken teams…
this book shows you what they missed.
👉 Crazy Smart: How Great Teams Excel Through Trust & Collaboration